About Us

Betsy Cooper – Principal

Betsy Cooper IS B*Co. She came to Vancouver in 2006, bringing her experience and enthusiasm to a new part of the country. Over the years, she has created numerous successful marketing communications programs, and walks away from every campaign with pride and further knowledge.

She has worked extensively on the agency side of the communications fence, with a number of high profile agencies and clients. From beer to beauty, fashion to football, she has a breadth of experience in the consumer products field. While working with some great agencies in the East, she had the opportunity to develop, oversee and execute programs and campaigns for clients like Universal Studios Home Video, NFL Canada, Nike, TSN, Molson, Hbc, Unilever, Canada Goose and the Score.

Her final stop before forming B*Co was with the world's largest brewer by volume, where she experienced "the other side" for the first time. Her combination of agency and corporate experience has provided her with many unique opportunities that she passes along to clients and friends every day.

So, why did she make the trek to the West Coast? Maybe it was so that she could spend a week in a car with her mother, seeing all of the spectacular scenery and diversity this great country has to offer? (OK, that'’s part of it!).

But the real reason is that she wants to experience all there is to life, and Western Canada has been beckoning to her over the years. She brings a new definition to East meets West. Her dedication to her work and her clients reflects the Toronto-based philosophy of live to work. However, her outgoing attitude, love of all things athletic, and easy-going nature reflects the West Coast philosophy of work to live. Her approach to life is a great combination of the two lifestyles, and is reflected in how clients, friends and family see her…