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With just over 9 months to go until the Winter Games, companies are putting their strategic plans in place to gain as much media attention as possible. But how will they BREAK THROUGH?

Join seasoned public relations professional, Betsy Cooper, and long-time writer/producer Marni Wedin as they provide you with their first-hand experience, knowledge and insights from both the PR and journalism perspective that will help your company stand out. They will walk you through their thoughts on some great and not-so-great examples of what some companies are doing, and then provide some insights into pitching to the media, developing relationships, how to use social media, and ultimately HOW TO BREAK THROUGH.

The Olympics are just one example of a time where strategic planning and knowledge is crucial to gaining media attention. These insights from both the public relations and media perspectives can be incorporated into any situation where companies are looking to get out there…and BREAK THROUGH.

The final hour of our session will be fully interactive, with you asking questions…and, if you’re up for it, bring along your own ideas/pitch and we’ll help you turn it into something that will BREAK THROUGH!

4:00 – 4:30PM — Welcome and casual networking/introductions

4:30 – 5:30PM — MEDIA MADNESS Presentation

5:30 – 6:30 — Interactive Session

6:30 – 7:00 — A complimentary beverage and appetizers provided by Ceil’s will round out the afternoon!

We’ve set this up as a “Pay-What-You-Will” program where you decide how much it’s worth. How much benefit has this provided to you/your organization? Are you better prepared to BREAK THROUGH? It’s up to you! A few dollars? A few hundred? Whatever you feel is appropriate, then that’s what you should pay…it’s that simple!

To RSVP/Register, please contact Betsy Cooper at cooper@b-co.ca

My last post talked about the Globe & Mail article that covered b*co’s journey across the country, focusing on the 2010 Olympics. I had so much great feedback from people, I can’t even describe it! Other public relations agencies, clients, prospective freelance/contract staff, my mom, you name it! That was all great, and really helped to drive the message home that PR really works. But there was one particular instance that really drove it home. I recently attended EO (Entrepreneur Organization) University in Phoenix, with hundreds of other entrepreneurs from around the globe. On our first night, I met a lot of great people…including a bunch of fellow Canadians from Toronto. To make a long story short, I told them about my business, that I have a public relations agency in Vancouver, and that I have focused quite a bit on working with Olympic sponsors, the Bahamas Snowboard Team, etc. He then told one of his fellow EO members from Toronto about me…and the guy said “I know that company…they were just in the Globe & Mail!”. We met the next morning before he left Scottsdale, and are currently working on a potential business plan together.

For years, I have been telling my clients how public relations can help to build their business, increase their profile, and even increase sales. It’s great to actually be able to give them a personal success story that really drives that message home!

PS…the article also brought about a few other contacts who are interested in working with my business either as a contractor or other areas, so the benefits keep coming through!

More to come on EO University Phoenix soon!