My last post talked about the Globe & Mail article that covered b*co’s journey across the country, focusing on the 2010 Olympics. I had so much great feedback from people, I can’t even describe it! Other public relations agencies, clients, prospective freelance/contract staff, my mom, you name it! That was all great, and really helped to drive the message home that PR really works. But there was one particular instance that really drove it home. I recently attended EO (Entrepreneur Organization) University in Phoenix, with hundreds of other entrepreneurs from around the globe. On our first night, I met a lot of great people…including a bunch of fellow Canadians from Toronto. To make a long story short, I told them about my business, that I have a public relations agency in Vancouver, and that I have focused quite a bit on working with Olympic sponsors, the Bahamas Snowboard Team, etc. He then told one of his fellow EO members from Toronto about me…and the guy said “I know that company…they were just in the Globe & Mail!”. We met the next morning before he left Scottsdale, and are currently working on a potential business plan together.
For years, I have been telling my clients how public relations can help to build their business, increase their profile, and even increase sales. It’s great to actually be able to give them a personal success story that really drives that message home!
PS…the article also brought about a few other contacts who are interested in working with my business either as a contractor or other areas, so the benefits keep coming through!
More to come on EO University Phoenix soon!