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Here’s an announcement about one of our new clients…we’re really excited to work with them, they’re a smart company and have a lot of interesting stories to tell. Stay tuned!

May 20, 2009 (Markham, ON) — Elevate Sport recently announced that it has hired b*co communications as its public relations agency of record. Vancouver based b*co will manage all communications activities for the company, including targeted media relations campaigns for its 2010 Olympic and Paralympic Winter Games licensed products, as well as business and trade outreach. “b*co’s knowledge of the Canadian marketplace and understanding of our business made them a clear choice to be our public relations agency,” said Will Andrew, President, Elevate Sport. “We are continuing to grow at an incredible pace, particularly as we get closer to the Winter Games, and we think it’s time that we tell our story of determination and success. Hopefully it will inspire others to follow their passion and dreams during these tough times.”

Elevate Sport is a fully-owned subsidiary of the Trimark Sportswear Group, and was founded in 2006, when the company was named as an Official Licensee of the Vancouver 2010 Olympic and Paralympic Winter Games for lifestyle and activewear made of poly/polyblends. With it’s selection to be an Official Licensee, Trimark recognized the need to raise the bar and created Elevate Sport to become the industry leader. The company is based on the philosophy to inspire sport, promote athletes and embrace the spirit of the game. Every Elevate Sport garment tells a story: the tough training days, the fear of defeat and the victory celebration in the game you love! Elevate your senses, Elevate your style, Elevate your game. For more information, check out www.elevatesport.ca

The Bahamas Snowboard Team consisting of Korath Wright (athlete), Betsy Cooper (that’s me!) and Alex Neun (photographer) arrived in Nassau, Bahamas yesterday to kick off a big week of media interviews, meetings with people like the Bahamas Olympic Association, Bahamas Tourism, and some sponsors…and of course a bit of sunshine! As the public relations person for this gig, it’s always a great opportunity to come down here and meet a ton of great journalists. The media work a bit differently in the Bahamas though, so it’s not quite as straightforward as at home (Vancouver), but at the end of the day, we get things done! We’ve got a number of TV, print and radio interviews lined up for Korath this week, and look forward to sharing the news of the first-ever Winter Olympian to compete for the Bahamas at the upcoming 2010 Olympic Winter Games! We’ll keep you posted on how things are going, but they are definitely right when they coin the phrase “It’s Better in the Bahamas!”